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December 2023

JW Holistic Equine / 2023 / December

AI A B Testing Software to Improve Conversions

How AI Can Impact Your Conversion Rates Tips to Boost CRO Another variation might generate five leads from 100 visitors, worth $300 each. If you were taking conversion rate alone at face value, then the first variation would be declared the winner—a 10% conversion rate beats a 5% conversion rate, right? But when you plug the order value into the data as well, you’ll see that the second variation actually generated $1,500 for your business, compared to $500 from the first, higher converting variation. But learning how to squeeze the most out of the traffic you are getting can be a very cost-effective route to higher profits. The beauty of human writing lies in its creativity, uniqueness, and authenticity. However, there are ways to boost the authenticity...

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